Strategy. Planning. Optimization.

Before growth is measured, it’s earned.

Why choose EGC?

We deliver.
With deep expertise,
even deeper commitment.

Picture your core business in sync. Now imagine your marketing campaigns optimized, as a result. At EGC, we tackle layers of complexity then connect the dots — before, during, and after campaigns. It’s not magic, it’s how growth is earned.

360° strategy services

We’re boutique. Specialized yet versatile.

    • Strategy

    • Planning

    • Optimization

    • Data & reporting 

    • Discovery 

    • Organization

    • Investment strategy

    • Long & short term planning

    • Fractional leadership

    • Team guidance

Industry-leading solutions

We’re experts.
Problem solvers
with executive level thinking.

Challenge accepted. Get custom-tailored solutions for your media strategy, FP&A, supply & demand planning, and sales & digital analytics.

Media Strategy & Go to Market

  • Media spend must navigate the changing landscape for targeting success.

  • We evaluate and customize your media plans and GTM strategy.

    • Customer-level targeting

    • Define marketing channel mix

    • Set KPI targets and growth rate

    • Budget tracking

    • Ensure goals are SMART (specific, measurable, achievable, relevant, and time-bound)

Business Planning

  • One hand of the business needs to talk to other for streamlined success.

  • We connect investment strategy with long and short-term business plans for better outcomes.

    • Extract maximum predictability from historical data and operations

    • Assess feasibility of risk to media planning

    • Ensure revenue forecast tie to functional goals

    • Align demand planning and supply team with marketing investment goals

    • Bridge disparate parts of business in order to better execute media plan

Reporting & Analytics

  • Identifying and leveraging the right performance indicators for future success.

  • We utilize the right data and measurement frameworks to ensure quick and smart decisions.

    • Forecasting, optimization & predictive analytics

    • Buy vs build: purchasing a ready-made platform vs. building a custom solution in-house

    • Custom-tailored reporting systems and dashboards 

    • Track every actionable campaign metric

    • Identify unforseen problems and pivot an already implemented strategy

Fractional support, on-demand

We’re leaders.
Ready to guide your
team, or be your team.

The cavalry is here. We offer executive-level fractional support with comprehensive growth strategies and implementation, all at a fraction of the cost.

Fractional saves money and your sanity.

✓ Full-time/In-House Executive

✓ Fractional Executive

Strategy

✓

✓

Planning & Implementation

✓

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Comprehensive Know-How

✓

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Consultancy

✓

Long-Term Savings

✓

Marketing-as-a-Service

✓

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See what they’re saying

Our founder,
in their words.

  • “Ashley has so much experience in media, finance, category and sales analytics. She's a powerhouse on how to think, build, and drive demand to meet or exceed goals.”

    Kaitlyn Hebert
    Head of Marketing

  • “She is one of those rare executives that can quickly and easily identify a business challenge and devise a plan to solve it. Making the complex feel simple and actionable.”

    Diana Bojaj
    Media Executive

  • “An extraordinary leader, problem solver and business partner. When difficult decisions need to be made and the pressure is on, Ashley is at her best.”

    David Stevenson
    CFO

  • “I can attest to Ashley's ability to identify & steer high-impact initiatives across early-stage ventures, high-growth environments and well-established enterprises.“

    Tammy Hegarty
    Digital/eCommerce Executive

Enough about us already

Now that we’re
pals, let’s chat.